HEY THERE!

Welcome to my journey of Experiencing UX

I am Kosha Soni a UX Generalist who is
passionate about creating meaningful
design experiences.

PROJECTS

Fireside Tech Solutions

ANÜ
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Fireside Tech Solutions

IMPACT INVESTMENT

Fireside Tech Solutions

FIRESIDE TECH
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Walmart

SOVRAN
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Instaparty

INSTAPARTY
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DELL TECHNOLOGIES

SALESWORKS
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My Journey

A UX Generalist with a background in computer engineering and a passion for crafting seamless, user-centric experiences. With over five years of experience, I specialize in designing intuitive interfaces for enterprise applications, B2B & B2C mobile experiences across iOS, Android & web. My design approach is rooted in research, strategy, and innovation - I thrive on solving complex problems, enhancing usability, and creating visually compelling products that drive engagement. Whether it’s designing data-heavy enterprise dashboards, AI-powered platforms, or interactive mobile apps, I bring a blend of creativity and technical expertise to every project.

Oct 2022 - Oct 2024
Dell Technologies
Product Designer
As a Product Experience Designer at Dell Technologies, I played a pivotalrole in shaping the user experience and design strategy for BusinessIntelligence (BI) Enterprise products. My work focused on enhancing usability,streamlining workflows, and ensuring a seamless interaction between users anddata-driven enterprise applications. I collaborated closely with cross-functionalteams, including product managers, developers, and business stakeholders, toalign design goals with business objectives.I specialized in conducting user research, identifying opportunities forimprovement, and facilitating brainstorming sessions to refine userexperiences. By translating complex concepts into intuitive designs, I ensuredthat users could easily navigate, interpret, and act on insights. I deliveredcomprehensive high-fidelity mockups, prototypes, and design specifications,bridging the gap between ideation and implementation.

Key Contributions
Established a Scalable Design System in Figma
- Centralized and streamlined a design system to ensure consistency across all BI products.
- Developed a robust component library to accelerate design-to-development workflows, reducing inconsistencies and improving scalability.
- Enabled a faster iteration process by ensuring reusable, adaptable UI components.

Enhanced UX with Research-Driven Artifacts
- Created detailed wireframes, user flows, sketches, and information architecture (IA) to improve product usability.
- Mapped user journeys and personas to gain deeper insights into user needs, ensuring that data drove product enhancements.
- Conducted usability testing to refine designs, leading to an improved user experience and increased adoption rates.

Cross-Functional Collaboration & Agile Implementation
- Partnered with product managers, engineers, and business stakeholders to align design goals with business strategy.
- Advocated for UX best practices in agile development cycles, ensuring seamless implementation of user-centric enhancements.
- Played a key role in negotiating and implementing design improvements, balancing user needs with technical     feasibility.

Through my contributions at Dell Technologies, I effectively improved the design consistency, efficiency, and usability of Enterprise products, enabling businesses to make data-driven decisions with ease. 
Sept 2021 - May 2023

American National University
MBA in Information Technology
Jun 2021 - Oct 2022
Kavi Global
UX Designer Consultant
As a User Experience Consultant at Kavi Global, I delivered end-to-end UX solutions for diverse clients, helping them optimize their digital products and enterprise systems. My work involved conducting in-depth business and project requirement analyses, collaborating on UX strategy, and designing user-centered experiences aligned with user needs and business objectives.I leveraged design thinking methodologies to create data-drivensolutions, ensuring that every product was engaging and contributed toachieving key business goals. My approach combined user research, wireframing,prototyping, and iterative testing to refine and enhance usability whiledelivering scalable, intuitive interfaces.

Key Contributions
Developed a Scheduling Optimization Tool
- Designed a scalable scheduling tool to optimize repair operations and reduce the onboarding burden for new staff.
- Created intuitive workflows and dashboards that improved task assignment efficiency and streamlined operations.
- Utilized user research insights to enhance usability, reducing manual scheduling efforts and increasing productivity.

Delivered Data-Driven UX Solutions
- Applied design thinking principles to develop UX strategies that aligned with business KPIs.
- Designed and implemented interactive dashboards and reporting interfaces, making complex data easily digestible and actionable.
- Conducted usability testing to refine interactions, ensuring an enhanced experience for enterprise users and stakeholders.

Reimagined Kavi Global’s Website for Better Engagement
-Led the end-to-end redesign of the company’s website using Adobe XD, focusing on a CMS-driven, responsive UI.
- Enhanced engagement by integrating user-friendly navigation, modern UI components, and clear visual hierarchy.
- Ensured mobile-first, accessible design, improving customer experience and lead generation.

At Kavi Global, I combined UX strategy with businessintelligence to drive digital transformation, enhance operational efficiency,and create engaging user experiences across multiple platforms.
Jun 2020 - Jun 2021
Instaparty
UX Designer
As the Lead Product Designer at Instaparty, a cross-platform B2B and B2C mobile application, I spearheaded the end-to-end product design, ensuring a seamless and engaging user experience. I led a distributed design team, collaborating with stakeholders, software engineers, and UX designers across multiple countries. My role encompassed product strategy, branding, UX/UI design, and user research, resulting in a compelling and user-centric digital experience.

Key Contributions
Led the Design Team & Cross-Functional Collaboration
- Managed a multinational design team, facilitating design discussions and sprints to align with product vision and business goals.
- Worked closely with stakeholders, software engineers, and UX designers to ensure a seamless design-to-development process.
- Advocated for user-centered design principles, balancing business objectives with usability needs.

Defined Product Launch Strategy & Brand Identity
- Crafted a comprehensive product launch strategy, ensuring brand positioning resonated with the target audience.
- Designed the brand identity, including logo, color schemes, typography, and UI components, to maximize brand visibility and engagement.
- Created marketing assets that enhanced the product’s market appeal, leading to increased user adoption and retention.

User Research, Prototyping & Iteration
- Conducted user research using interviews, surveys, and analytics to understand pain points and optimize user flows.
- Built and tested interactive prototypes in Figma, refining designs through iterative processes based on user feedback.
- Analyzing user behavior data improves usability, leading to a more intuitive and engaging experience.

I played a pivotal role in shaping Instaparty into a highly engaging and user friendly platform through strategic design leadership, research-driven iterations, and cross-functional collaboration.

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Jan 2020 - Jun 2020
Fireside Tech Solutions
UX Designer
At Fireside Tech Solutions, I helped launch and scale small businessproducts by applying user-centered design principles and data-driven UX strategies. I guided product vision from ideation to launch, ensuring intuitive experiences through research, wireframing, and prototyping.

Key Contributions
- Led UX strategy from concept to execution, aligning design with businessgoals.
- Conducted usability testing & heuristic evaluations to refine user flowsand enhance engagement.
- Developed intuitive interfaces that improved user satisfaction and supportedbusiness growth.

By leveraging research-driven insights and iterative design, I helpedbusinesses scale their digital products and improve customer experience.
Sept 2018 - May 2020
Missouri University of Science and Technology
MS in Information Technology & Human- Computer Interaction
Jun 2019 - Aug 2019
Walmart
UX Designer (Intern)
At Walmart, I contributed to designing and developing a reporting web application, ensuring a seamless and data-driven user experience. My role focused on transforming complex reporting workflows into intuitive interfaces by leveraging user research, prototyping, and usability testing.

Key Contributions
- Created high-fidelity prototypes using Sketch and InVision, translating business requirements into visually compelling and functional designs.
- Developed user-friendly dashboards and data visualization components, making complex reports more accessible and actionable.
- Conducted usability testing to identify pain points and optimize navigation, layout, and interactions.
- Led design critiques with stakeholders and cross-functional teams to iterate on solutions and improve usability.
Apr 2017 - Aug 2018
Vistaprint
Digital Designer
At Vistaprint, I designed personalized marketing materials to enhance. engagement using user personas and behavior insights. I also developed a Rewards & Recognition app with intuitive navigation and interactive features, improving user experience and customer loyalty.
Aug 2012 - Jun 2017
Gujarat Technological University
Computer Engineering
Resume

Kosha Soni
573-529-9917
Koshasonirf1@gmail.com

LinkedinResume